what is the UNOFFICIAL Everton TIMELINE?

In August 2010, Everton Football Club unveiled the ‘official’ Everton Timeline. Stretching around Goodison Park, the 123 monochromatic images chart the club’s pick of major events in the Toffees illustrious past.

Though updated periodically, the final image on Goodison Road celebrates the signing of Romelu Lukaku in 2014. Did time stand still for Everton Football Club, or has it simply failed to acknowledge the struggles which occurred during one of the most eventful periods in its 146-year history?

Inspired by the significant gaps in the club’s ‘official’ timeline, the Unofficial Everton Timeline was born, with a vision of presenting the full story of Everton Football Club - both on and off the pitch - from the founding of the club in 1878, right up to the present day.

In typical contrary fashion, we began in the present day with a book that has been described as “The definitive book on the Moshiri years.” by Gavin Buckland. Further books in the Unofficial Everton Timeline are planned, with the next due to be released later in 2025.

In the first volume, covering the period from 2014-2024 - The Moshiri Years- and incorporating a foreword from Dr David France, we fill in all the gaps, on and off the field, during the tumultuous years of Farhad Moshiri’s ownership.

More than a book about modern-day football, the book documents unbridled ambition crashing into chaotic reality between 2014-2024.

It is a comprehensive and detailed chronicle of important matches, big dreams, colossal financial investments, unproductive transfers, property deals and engineering marvels. But most of all, it is a book about people: moneymen, conflicting egos in the boardroom, highly rewarded players, and the real heroes of the story - a community of passionate Everton fans.

In the updated second edition of the book, we've taken stock and examined what really happened after Everton's 'messiah' owner, Farhad Moshiri, arrived on the scene, and how The Friedkin Group became the current owner and custodian of the football club.

Inside this book, we answer some big questions:

1. What assumptions did Farhad Moshiri make before and during his ownership?
2. Why did things not work out the way he meant them to, on and off the field - not for the club and its fans, nor too for Moshiri?
3. What are the lessons to be learned from the Moshiri years, for the club, for its new owners, and for its supporters?
4. Most importantly, in what condition was Everton FC at the dawn of the Friedkin era? And is there a brighter future ahead for the football club?

In short, through our series of books, audiobooks and videos, we aim to update the Everton Timeline and explain what went on behind the scenes as well as on the pitch. Ours is the ‘unofficial’ version of events - the version guaranteed never to be included on the club's website, nor on the walls of the stadium. Buckle up for the ride. It's a truly fascinating story.